Video: Stephanie McMahon on the WWE Universe Being a Focus Group, What Fans Want Today, More

– Above is full video from Stephanie McMahon’s recent chat at the Experian Marketing Services 2015 Client Summit in Las Vegas with Ashley Johnston, Experian’s SVP of Global Marketing.

Stephanie talks about what makes WWE so special, how she enables the special feeling for each consumer and the key to WWE’s success – the fans. She also discusses the importance of storytelling, using her reach & voice for good, and asserting her vision in a male-dominated profession.

In regards to engaging consumers, Stephanie said, “The audience today doesn’t want to be dictated to, they want to be entertained.”

Stephanie also noted that the WWE Universe acts as a live focus group for new characters and ideas, voicing their opinions in the arenas and on social media.

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