Smackdown Viewership Down, WWE Personality Signs New Deal

This Thursday’s Smackdown episode did 1,996,000 viewers, down from last week’s 2,169,000 viewers. It is by far the lowest number for the show since moving to The USA Network earlier this year.

Complex is reporting that Paul Heyman is in Las Vegas as part of a new deal his Looking4Larry Agency has signed with The Hard Rock Hotel & Casino.

The partnership will see Heyman using his #HustleBootyTempTats, which is used to spotlight and raise the profile of different supermodels via social media platforms in conjunction with the Hard Rock’s annual Rehab Bikini Invitational competition.

Heyman is at the Hard Rock Hotel today shooting material to be used in viral campaigns for the competition.

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