Big Heel Turn In the Main Event of WWE Hell In a Cell (Photos)

The main event of the 2017 WWE Hell In a Cell pay-per-view saw Kevin Owens defeat SmackDown Commissioner Shane McMahon after an assist from Sami Zayn, who apparently has turned heel.

The turn came when Shane was leaping from the top of the Cell to put Owens through an announce table. Sami came out of nowhere and pulled Owens to safety, causing Shane to crash through the table. Sami then pulled Owens on top of Shane, pulled a referee down to the floor and instructed him to count the pin.

Below are photos and videos from the main event, which ran until around 11:30pm EST:

The time has come… @FightOwensFight and @shanemcmahon are about to put each other through HELL! #HIAC pic.twitter.com/Lb3SDmdPoP

— WWE (@WWE) October 9, 2017

The match has just begun, and @shanemcmahon is ALREADY taking flight! @FightOwensFight #HIAC pic.twitter.com/MbnGznXwzF

— WWE Universe (@WWEUniverse) October 9, 2017

.@FightOwensFight is out to TORTURE @shanemcmahon! #HIAC pic.twitter.com/m5F9N6Epv0

— WWE Network (@WWENetwork) October 9, 2017

"I should be your role model!" @FightOwensFight is speaking DIRECTLY to @shanemcmahon's children sitting at ringside! #HIAC pic.twitter.com/SK7lFDrOZl

— WWE Universe (@WWEUniverse) October 9, 2017

One look sums up ALL of the disdain @FightOwensFight has for @shanemcmahon! #HIAC pic.twitter.com/voqEZZgYuZ

— WWE Network (@WWENetwork) October 9, 2017

A foot on the ropes is @FightOwensFight's saving grace after enduring a #CoastToCoast from @shanemcmahon! #HIAC pic.twitter.com/1SnY5vwBCP

— WWE (@WWE) October 9, 2017

If no one will open the door for @shanemcmahon, he'll take matters into his OWN hands! #HIAC pic.twitter.com/YeKzrBBtQ4

— WWE Network (@WWENetwork) October 9, 2017

A seemingly brilliant plan BACKFIRES on @FightOwensFight! #HIAC pic.twitter.com/SHoZ1UEo0J

— WWE Universe (@WWEUniverse) October 9, 2017

It'd be a LONG WAY DOWN for @FightOwensFight… #HIAC pic.twitter.com/9e11LXSjU9

— WWE (@WWE) October 9, 2017

.@FightOwensFight head-butts McMahons 'round the clock. #HIAC @shanemcmahon pic.twitter.com/Ts7zAKxRgj

— WWE Universe (@WWEUniverse) October 9, 2017

Both @FightOwensFight and @shanemcmahon are giving their ALL right now… ON TOP OF #HellInACell! #HIAC pic.twitter.com/JGqJzSiTdc

— WWE Network (@WWENetwork) October 9, 2017

There is NO WAY that this can end well… #HIAC pic.twitter.com/9XbEYrZl7X

— WWE Universe (@WWEUniverse) October 9, 2017

#SDLive Commissioner @shanemcmahon looks on as medical staff check on @FightOwensFight's condition after his BRUTAL fall! #HIAC pic.twitter.com/TaVDgg2Q3n

— WWE Network (@WWENetwork) October 9, 2017

WHAT IS HAPPENING??!??! @SamiZayn just HELPED @FightOwensFight take down a helpless @shanemcmahon! #HIAC pic.twitter.com/FiIAC00fGM

— WWE (@WWE) October 9, 2017

.@shanemcmahon and @FightOwensFight might be on the road to Hell, but #KO just found himself a guardian angel… #HIAC @SamiZayn @WWENetwork pic.twitter.com/aqF0xygKgk

— WWE (@WWE) October 9, 2017

#SDLive Commissioner @shanemcmahon's night has just gone from bad to worse. #HIAC pic.twitter.com/C17hxqDvMq

— WWE Universe (@WWEUniverse) October 9, 2017

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