Paul Heyman’s “Heyman Hustle” Brand Signs Distribution Deal with Yahoo Blog

– The Wrap reports that Paul Heyman’s “Heyman Hustle” company has signed a distribution deal with Yahoo Sports. Heyman’s brand will begin creating exclusive content for Yahoo’s Turnstile blog in time for WrestleMania 32 in a few weeks.

Yahoo Studios will also produce “A Day in the Life of the Advocate,” which will look at how Heyman balances his public persona life managing Brock Lesnar with the daily requirements of his “Looking4Larry” marketing agency.

Heyman commented:

“[Yahoo] reached out to me and they wanted to do something that starts on the Turnstile blog with some wrestling content, but also then expands throughout Yahoo. It became a distribution deal for all things Paul Heyman, Heyman Hustle and the Looking4Larry agency.”

The partnership will also feature several well-known YouTube stars, according to The Wrap.

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